Provident Partners news

Albert Maruggi moderates a panel today called “Social Media Bringing Change to Healthcare Marketing,” which, as you might imagine, examines the impact social media and online communication are having on the health care industry. The event is brought to you by the Minnesota chapter of the American Marketing Association.

Can you really shop for by-pass surgery the way you shop for a tie? Will the successful pharma practice of direct to consumer advertising work in other forms of healthcare? How can healthcare delivery practitioners prepare for consumer-driven selection? Marketers, advertisers, and PR professionals across the spectrum of healthcare will be impacted by these questions as social media pressures and opportunities come to healthcare. Websites like Thehealthcarescoop.com and Carol.com illustrate the dynamic social media marketing venues.

You can hear an audio preview of the panel discussion here.

Tags: Albert Maruggi, health care, marketing

This entry was posted on Tuesday, May 20th, 2008 at 12:26 pm and is filed under Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.