Provident Partners news

Provident Partners’ Albert Maruggi, who, once upon a time, served as the press secretary for the Republican National Committee, has written an article for Media Bullseye about how the McCain and Obama campaigns are using social media in the run-up to the November election. Media Bullseye provides media, public relations, and marketing professionals with news and commentary about the modern communications landscape.

A taste of the article:

Republicans have always prided themselves on organization, game plan and execution, similar to a well-run football team. There are set plays, and everyone knows where they are supposed to be - improvisation accepted only if the play breaks down. The Democratic Party brand includes activism and individualism, more like a basketball team. In general there is a plan, but for the most part, basketball is a reaction to the flow of the individual with the ball.

Today, in many respects, the pace and format of how Republicans and Democrats use social media tools is a reflection of their organizational cultures. You can see this in the general presentation of the candidates’ and political parties’ home pages.

You can read the full article here. Also, if you want to chat about how your organization can use social media to mobilize a community and reach new people — or if you just want to talk politics — give us a call. 651-695-0174.

Provident Partners’ president Albert Maruggi will take part in another upcoming event put on by the St. Paul Chamber of Commerce. Health and Human Services Day, taking place Aug. 14 at United Hospital in St. Paul, gives members of the chamber’s Leadership Saint Paul program an opportunity to learn how:

• major local hospitals do — and don’t — work together
• health and human services organizations operate and are funded
• social media tools affect health care providers and consumers

That last item — social media’s impact on health care — will be a presentation from Albert. His discussion will cover how and where consumers are getting their information, how are health care organizations responding to or “fighting back” against outspoken consumers, as well as the issue of whether physicians are now expected to do public relations.

Leadership Saint Paul is a community leadership program that challenges, engages and prepares emerging and existing leaders to strengthen the Saint Paul/East Metro area. One aspect of the program includes day-long sessions focusing on significant challenges facing the region, such as community effectiveness, education, health care, regional economic development and criminal justice. Each program day strives to enlighten, inspire and transform participants by exposing them to a vast array of perspectives, resources and mentors.

If you have any questions about the program, please contact Beth Albrecht at 651-265-2767 or elizabeth@saintpaulchamber.com.