Albert Maruggi
Michael Keliher
“Social media in campaigns reflects party cultures”: article by Albert Maruggi
Provident Partners’ Albert Maruggi, who, once upon a time, served as the press secretary for the Republican National Committee, has written an article for Media Bullseye about how the McCain and Obama campaigns are using social media in the run-up to the November election. Media Bullseye provides media, public relations, and marketing professionals with news and commentary about the modern communications landscape.
A taste of the article:
Republicans have always prided themselves on organization, game plan and execution, similar to a well-run football team. There are set plays, and everyone knows where they are supposed to be - improvisation accepted only if the play breaks down. The Democratic Party brand includes activism and individualism, more like a basketball team. In general there is a plan, but for the most part, basketball is a reaction to the flow of the individual with the ball.
Today, in many respects, the pace and format of how Republicans and Democrats use social media tools is a reflection of their organizational cultures. You can see this in the general presentation of the candidates’ and political parties’ home pages.
You can read the full article here. Also, if you want to chat about how your organization can use social media to mobilize a community and reach new people — or if you just want to talk politics — give us a call. 651-695-0174.
Tags: Media Bullseye, politics, presidential campaign, social media
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