Provident Partners news

The Society for New Communications Research as announced the line-up for its third annual Research Symposium & Awards Gala, taking place on Friday, Nov. 14th, at the Hotel Marlowe in Cambridge, Mass.

Provident Partners’ own Albert Maruggi is also a SNCR senior fellow, and he’s delivering one of the presentations at the symposium. He’ll be joined by SNCR fellows Emily Metzgar and Michael Adolph to discuss “Analyzing Social Media in the 2008 Presidential Election.”

For more info, please visit SNCR.org. We hope to see you in Cambridge!

Upsize Magazine is hosting two events — same subject, but two different dates to choose from — with Albert Maruggi, who will discuss how social media is bringing a different perspective to the worlds of marketing, PR and business communication. The event description says:

To see the dramatic changes in marketing, you need a different view. … Integrating blogs, video, audio and social media is getting hard-core results for midsized and small companies that break the status quo and leapfrog the competition.

Highlighted themes from the session agenda:

• Social networks in your sales process — a cold-call killer
• Media coverage without PR pitches
• Effectively exposing your expertise on the Web
• Multimedia tells a powerful story
• Game-changing marketing and PR tactics

To register, go here or call us at 651-695-0174.

With a simple Twitter message during the Republican National Convention, Provident Partners’ Albert Maruggi caught the eye of some media-business news writers.

First, writing for MinnPost.com, David Brauer explains how Twitter is “the place to be” for folks trying to follow stories about protesters and police raids. In the article, Brauer quotes Maruggi’s Twitter message when he says that Twitter is like “the police scanner of the 21st Century newsroom.” Brauer’s piece received national attention from the popular journalism news machine Romenesko, from the Poynter Institute.

A few days later, another Poynter outlet, the E-Media Tidibts blog, carried a piece titled “Twitter: Surprise Star of RNC Coverage.” In that piece, writer Maryn McKenna quotes a bit more of the same message from Maruggi. She writes:

But Twitter was the secret weapon. Tweets (Twitter posts) by a huge array of users — 17,855 posts from 1389 accounts over the convention’s four days, according to a C-SPAN page tracking the Twitter hashtag #RNC08 — wove a multi-stranded conversation about where protests were coalescing, how police were responding, and where the story was moving next. Twitter user, social media expert, and former journalist Albert Maruggi observed: “[Twitter is] the police scanner of 21st century newsroom. This from a guy that used to rewrite AP copy for 11pm newscast.”

For more great ideas from Albert Maruggi, follow him on Twitter or send him an e-mail. He has an iPhone, so he’ll see it right away.