Provident Partners news

On Wednesday, March 18, the Minnesota Interactive Marketing Association will host a panel discussion titled “The New Deal: Recession-Era Marketing adn the Rise of Social Media.” MIMA’s own description says attendees will leave with:

• Real-life examples 
• Links to smart resources 
• Advice about how to structure and maintain a community team inside a marketing organization 
• Tips on how to illuminate the c-suite and collaborate with outside partners

Provident Partners’ own Albert Maruggi will moderate the discussion that will take place among a panel of impressive speakers:

• Paula Berg: manager of emerging media at Southwest Airlines
• Rick Mahn: social media architect
• Connie Bensen: community strategist at Techrigy
• Gary Koelling: creative director and founder of BlueShirt Nation at Best Buy Inc.

Learn more and register today.

Is Twitter, the short-message social networking tool, just the next Web fad or is it a useful tool for business-minded communication?

A recent article from Black Enterprise magazine addresses the issue, and Albert Maruggi offers some tips for businesses looking to get started with putting Twitter to good use.

One particular tip that stands out: “Make certain you can give a few minutes every day to monitoring messages and sharing information.” Indeed, just like any other people-driven social media forum, Twitter is not something you can set up and leave on autopilot. You get what you give. You reap what you sew. Etc.