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Provident Partners news » Blog Archive » Is Twitter a fad or a solid business tool?

Is Twitter a fad or a solid business tool?

Is Twitter, the short-message social networking tool, just the next Web fad or is it a useful tool for business-minded communication?

A recent article from Black Enterprise magazine addresses the issue, and Albert Maruggi offers some tips for businesses looking to get started with putting Twitter to good use.

One particular tip that stands out: “Make certain you can give a few minutes every day to monitoring messages and sharing information.” Indeed, just like any other people-driven social media forum, Twitter is not something you can set up and leave on autopilot. You get what you give. You reap what you sew. Etc.

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