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Beyond Social Media 101 to Advanced Business Communications with Social Strategies

Saint Paul, MN, July 24, 2009 – Taking social media beyond 101 is what you’ll get at a seminar with Albert Maruggi of Provident Partners and Mark Palony, Global Marketing Manager, SAP Solutions of SoftBrands. The pair has been working together for five years integrating social media tactics with traditional marketing. Their breakfast seminar What Works, What’s Next on Wednesday, August 12 in Saint Paul, MN is designed to get beyond the basics and show what worked, what failed and why. Their approach is to get beyond what is Twitter, and focus on the best ways to package, participate, and promote your message.

The session covers real example to drive awareness, attract and support channel partners, and give the sales team the tools to be competitive. Some of the tactics include video case studies, audio podcasting, Google Ad Words, piggybacking media relations, Twitter, and blogging,

“I frequently speak at conferences and the issue constantly arises about using social media in a B2B environment. It’s not as sexy to talk about as B2C and social media; it’s a lot of hard work, creativity with certain parameters and persistence. We will share our tactics with the seminar attendees and engage in a discussion about how these tactics can be uniquely shaped for them,” said Maruggi

“We had specific objectives with each tactic and when you put them together the strategy was a blend of increased thought leadership exposure to the market and effective sales support using socially friendly digital assets,” added Palony. “The body of work includes, blogging to drive web traffic, Twitter to engage in relationship building with media and analysts, podcasting about thought leadership topics, and videos of customer situations that highlight industry solutions,” he said.

You will walk out with:

A clear map of communication priorities that match your objectives (PR, sales and partner support, investor relations, marketing communications)

A method to get support from the necessary resources in your company (identifying thought leaders, using multimedia effectively while keeping it simple for others in the organization)

A set of tools to use in the areas that matter most to you (avoid chasing shiny new objects)

The cost for the seminar is $100 and you click to register for the seminar

Maruggi and Palony preview the seminar

Contact: Albert Maruggi
amaruggi@providentpartners.net
651-695-0174
Twitter: @AlbertMaruggi