Provident Partners news

Provident Partners’ president Albert Maruggi will take part in another upcoming event put on by the St. Paul Chamber of Commerce. Health and Human Services Day, taking place Aug. 14 at United Hospital in St. Paul, gives members of the chamber’s Leadership Saint Paul program an opportunity to learn how:

• major local hospitals do — and don’t — work together
• health and human services organizations operate and are funded
• social media tools affect health care providers and consumers

That last item — social media’s impact on health care — will be a presentation from Albert. His discussion will cover how and where consumers are getting their information, how are health care organizations responding to or “fighting back” against outspoken consumers, as well as the issue of whether physicians are now expected to do public relations.

Leadership Saint Paul is a community leadership program that challenges, engages and prepares emerging and existing leaders to strengthen the Saint Paul/East Metro area. One aspect of the program includes day-long sessions focusing on significant challenges facing the region, such as community effectiveness, education, health care, regional economic development and criminal justice. Each program day strives to enlighten, inspire and transform participants by exposing them to a vast array of perspectives, resources and mentors.

If you have any questions about the program, please contact Beth Albrecht at 651-265-2767 or elizabeth@saintpaulchamber.com.

Our very own founder and president Albert Maruggi, who back in the day served as press secretary for the RNC and presidential cabinet members, will lead a discussion on how social media communication is affecting politics and political campaigns.

Albert is one of many presenters taking part in My ooVoo Day Political Edition, which the organizers describe as “an eight day online video conferencing event joining leading political bloggers covering the entire spectrum of belief and persuasion with their communities, fans and friends.”

These days, Albert spends most of his time working on public relations and social media consulting for businesses, but he can’t help himself from jumping back into the political realm from time to time. For a few of his thoughts on issues related to politics and communication, see these posts from his Marketing Edge Blog and Podcast.

Mike Keliher, Provident Partners PR practice manager, will be part of a panel of local geeks (in the best way; no offense, co-panelists!) who will discuss how to handle information overload. The event, hosted by the Minnesota Interactive Marketing Association, will take place at 6 p.m. on Wednesday, July 11, at International Market Square in Minneapolis.

From MIMA’s event description:

Juicy blogs. Sweet tweets. Fresh, hot analytics. Today’s Internet is a virtual all-you-can-google buffet. It’s easy to get overwhelmed. Well, no more. Come learn how to manage all your information sources, and sift the gold from hundreds of options out there.

We’re bringing together a group of fine folks to dish about how they filter through the onslaught of RSS, email newsletters, Google Alerts and other research to find truly useful information, fast.

The panel also includes, Garrick Van Buren, president or Working Pathways and developer of Cullect; Greg Swan, social media strategist at Weber Shandwick and music blogger at Perfect Porridge; Alisa Coddington, knowledge specialist at Carmichael Lynch; and Tim Brunelle, founder and creative director at Hello Viking.

Come join us on July 16!

Provident Partners founder and president Albert Maruggi will lead a general session on “New Media and the Impact on Consumers” at the Minnesota Hospital Association Trustees Conference (PDF). The conference attendees are members of boards of directors of hospitals across Minnesota and the Dakotas.

Maruggi’s presention, on the first day of the conference, July 11, will focus on how social media is being driven by concerns over health care costs, performance outcomes and increased transparency in the health care profession. The official session description:

New and powerful communication tools are entering quickly into the health-care arena. Podcasts, video and blogs are used for telling stories and providing information for both professionals and consumers alike. What are the emerging trends that you need to be aware of? How will these trends impact or beneft your facility?  Maruggi, in his presentation, will provide you with information on the latest trends, an understanding of how to use the Internet to your beneft, and show several examples of health-care organizations utilizing these tools. You won’t want to miss this enlightening program.

For more information, visit http://www.mnhospitals.org.

Albert Maruggi moderates a panel today called “Social Media Bringing Change to Healthcare Marketing,” which, as you might imagine, examines the impact social media and online communication are having on the health care industry. The event is brought to you by the Minnesota chapter of the American Marketing Association.

Can you really shop for by-pass surgery the way you shop for a tie? Will the successful pharma practice of direct to consumer advertising work in other forms of healthcare? How can healthcare delivery practitioners prepare for consumer-driven selection? Marketers, advertisers, and PR professionals across the spectrum of healthcare will be impacted by these questions as social media pressures and opportunities come to healthcare. Websites like Thehealthcarescoop.com and Carol.com illustrate the dynamic social media marketing venues.

You can hear an audio preview of the panel discussion here.