My take and recommendations from the Frontier social media webcast
Is Social Media Working For You?
I’ve seen questions and comments about how to get more people to participate on a Facebook page. I am finding in some of those cases there probably needed to be a bit more research on whether the audience you need to reach is participating in social communities. It could be there either isn’t a whole lot of people in that company’s geographic area on Facebook, which means there is a limited pool of people to engage.
Another issue is subject matter. The company may want to talk about what it does and the Facebook audience wants to talk about something else. Those marketers that realize this and want to engage will find a way to participate in the topics their audience wants to discuss.
Look at it this way, say you are a utility company who wants to talk energy. Perhaps a way to do that is have a weekly contest giving away five ice cream cones during the summer to people that participate on your page. While you promote that contest, you are reminding people about energy conservation, air conditioner usage, potential brown outs, weather forecasts, what do to in severe weather, etc. You can even hold an event at the selected ice cream stores in your coverage area.
Social media can be about your company, but it starts with what is of interest to the people you want to reach.
Seeing is Believing
Dig into Twitter using these research methods. This will help you quantify and qualify your audience that are active participants.
Audience Interest and Your Geography
Facebook can help identify social media audience size by either “likes and Interests” and/or location.
A final recommendation is to do a Social Media Assessment that can provide:
1) Audience Size by geography and topic
2) Key participants and thought leaders in your area
3) Recommendations for engagement, audience growth strategies, and content
Beyond Social Media 101 to Advanced Business Communications with Social Strategies
Saint Paul, MN, July 24, 2009 – Taking social media beyond 101 is what you’ll get at a seminar with Albert Maruggi of Provident Partners and Mark Palony, Global Marketing Manager, SAP Solutions of SoftBrands. The pair has been working together for five years integrating social media tactics with traditional marketing. Their breakfast seminar What Works, What’s Next on Wednesday, August 12 in Saint Paul, MN is designed to get beyond the basics and show what worked, what failed and why. Their approach is to get beyond what is Twitter, and focus on the best ways to package, participate, and promote your message.
The session covers real example to drive awareness, attract and support channel partners, and give the sales team the tools to be competitive. Some of the tactics include video case studies, audio podcasting, Google Ad Words, piggybacking media relations, Twitter, and blogging,
“I frequently speak at conferences and the issue constantly arises about using social media in a B2B environment. It’s not as sexy to talk about as B2C and social media; it’s a lot of hard work, creativity with certain parameters and persistence. We will share our tactics with the seminar attendees and engage in a discussion about how these tactics can be uniquely shaped for them,” said Maruggi
“We had specific objectives with each tactic and when you put them together the strategy was a blend of increased thought leadership exposure to the market and effective sales support using socially friendly digital assets,” added Palony. “The body of work includes, blogging to drive web traffic, Twitter to engage in relationship building with media and analysts, podcasting about thought leadership topics, and videos of customer situations that highlight industry solutions,” he said.
You will walk out with:
A clear map of communication priorities that match your objectives (PR, sales and partner support, investor relations, marketing communications)
A method to get support from the necessary resources in your company (identifying thought leaders, using multimedia effectively while keeping it simple for others in the organization)
A set of tools to use in the areas that matter most to you (avoid chasing shiny new objects)
New media outlets are endeavoring to accommodate the public’s demand for multimedia messaging. Content isn’t just words. It’s video, pictures, audio, graphics and even animation.
Albert Maruggi joins a panel discussion entitled “Using Multimedia PR to Score Breakout Media Coverage” on May 19 at the Bulldog Reporter’s Media Relations Summit in New York City. The panel will provide bold ideas on how to use multimedia messaging to drive search engine results and dramatize your story.
The panel also features:
Ephraim Cohen - Founder/Principal at Fortex
Corinne Kovalsky - Director of Public Relations at Ratheon
On Wednesday, March 18, the Minnesota Interactive Marketing Association will host a panel discussion titled “The New Deal: Recession-Era Marketing adn the Rise of Social Media.” MIMA’s own description says attendees will leave with:
Real-life examples
Links to smart resources
Advice about how to structure and maintain a community team inside a marketing organization
Tips on how to illuminate the c-suite and collaborate with outside partners
Provident Partners’ own Albert Maruggi will moderate the discussion that will take place among a panel of impressive speakers:
Paula Berg: manager of emerging media at Southwest Airlines
Rick Mahn: social media architect
Connie Bensen: community strategist at Techrigy
Gary Koelling: creative director and founder of BlueShirt Nation at Best Buy Inc.
Julio also took a few minutes to do a video interview about his book, some good folks to follow on Twitter, and tips for pitching him and other reporters via Twitter. That interview is embedded below and found here on YouTube.
Provident Partners’ own Albert Maruggi is also a SNCR senior fellow, and he’s delivering one of the presentations at the symposium. He’ll be joined by SNCR fellows Emily Metzgar and Michael Adolph to discuss “Analyzing Social Media in the 2008 Presidential Election.”
For more info, please visit SNCR.org. We hope to see you in Cambridge!
Upsize Magazine is hosting two events — same subject, but two different dates to choose from — with Albert Maruggi, who will discuss how social media is bringing a different perspective to the worlds of marketing, PR and business communication. The event description says:
To see the dramatic changes in marketing, you need a different view. … Integrating blogs, video, audio and social media is getting hard-core results for midsized and small companies that break the status quo and leapfrog the competition.
Highlighted themes from the session agenda:
Social networks in your sales process — a cold-call killer
Provident Partners’ president Albert Maruggi will take part in another upcoming event put on by the St. Paul Chamber of Commerce. Health and Human Services Day, taking place Aug. 14 at United Hospital in St. Paul, gives members of the chamber’s Leadership Saint Paul program an opportunity to learn how:
major local hospitals do — and don’t — work together
health and human services organizations operate and are funded
social media tools affect health care providers and consumers
That last item — social media’s impact on health care — will be a presentation from Albert. His discussion will cover how and where consumers are getting their information, how are health care organizations responding to or “fighting back” against outspoken consumers, as well as the issue of whether physicians are now expected to do public relations.
Leadership Saint Paul is a community leadership program that challenges, engages and prepares emerging and existing leaders to strengthen the Saint Paul/East Metro area. One aspect of the program includes day-long sessions focusing on significant challenges facing the region, such as community effectiveness, education, health care, regional economic development and criminal justice. Each program day strives to enlighten, inspire and transform participants by exposing them to a vast array of perspectives, resources and mentors.
If you have any questions about the program, please contact Beth Albrecht at 651-265-2767 or elizabeth@saintpaulchamber.com.
Our very own founder and president Albert Maruggi, who back in the day served as press secretary for the RNC and presidential cabinet members, will lead a discussion on how social media communication is affecting politics and political campaigns.
Albert is one of many presenters taking part in My ooVoo Day Political Edition, which the organizers describe as “an eight day online video conferencing event joining leading political bloggers covering the entire spectrum of belief and persuasion with their communities, fans and friends.”
These days, Albert spends most of his time working on public relations and social media consulting for businesses, but he can’t help himself from jumping back into the political realm from time to time. For a few of his thoughts on issues related to politics and communication, see these posts from his Marketing Edge Blog and Podcast.
Mike Keliher, Provident Partners PR practice manager, will be part of a panel of local geeks (in the best way; no offense, co-panelists!) who will discuss how to handle information overload. The event, hosted by the Minnesota Interactive Marketing Association, will take place at 6 p.m. on Wednesday, July 11, at International Market Square in Minneapolis.
From MIMA’s event description:
Juicy blogs. Sweet tweets. Fresh, hot analytics. Today’s Internet is a virtual all-you-can-google buffet. It’s easy to get overwhelmed. Well, no more. Come learn how to manage all your information sources, and sift the gold from hundreds of options out there.
We’re bringing together a group of fine folks to dish about how they filter through the onslaught of RSS, email newsletters, Google Alerts and other research to find truly useful information, fast.
Albert Maruggi
My take and recommendations from the Frontier social media webcast
On Wednesday, March 18, the Minnesota Interactive Marketing Association will host a 
The 
Upsize Magazine is hosting two events — same subject, but two different dates to choose from — with Albert Maruggi, who will discuss how 
Provident Partners’ president Albert Maruggi will take part in another upcoming event put on by the 
Our very own founder and president Albert Maruggi, who back in the day served as press secretary for the RNC and presidential cabinet members, will lead a discussion on how social media communication is affecting politics and political campaigns.
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