Provident Partners news

Provident Partners founder and president Albert Maruggi will lead a general session on “New Media and the Impact on Consumers” at the Minnesota Hospital Association Trustees Conference (PDF). The conference attendees are members of boards of directors of hospitals across Minnesota and the Dakotas.

Maruggi’s presention, on the first day of the conference, July 11, will focus on how social media is being driven by concerns over health care costs, performance outcomes and increased transparency in the health care profession. The official session description:

New and powerful communication tools are entering quickly into the health-care arena. Podcasts, video and blogs are used for telling stories and providing information for both professionals and consumers alike. What are the emerging trends that you need to be aware of? How will these trends impact or beneft your facility?  Maruggi, in his presentation, will provide you with information on the latest trends, an understanding of how to use the Internet to your beneft, and show several examples of health-care organizations utilizing these tools. You won’t want to miss this enlightening program.

For more information, visit http://www.mnhospitals.org.

Albert Maruggi moderates a panel today called “Social Media Bringing Change to Healthcare Marketing,” which, as you might imagine, examines the impact social media and online communication are having on the health care industry. The event is brought to you by the Minnesota chapter of the American Marketing Association.

Can you really shop for by-pass surgery the way you shop for a tie? Will the successful pharma practice of direct to consumer advertising work in other forms of healthcare? How can healthcare delivery practitioners prepare for consumer-driven selection? Marketers, advertisers, and PR professionals across the spectrum of healthcare will be impacted by these questions as social media pressures and opportunities come to healthcare. Websites like Thehealthcarescoop.com and Carol.com illustrate the dynamic social media marketing venues.

You can hear an audio preview of the panel discussion here.