Provident Partners news

Albert Maruggi and His PR and Social Media Guests Can Be Streamed to Smartphones

St. Paul, MN, August 26, 2009 — The Marketing Edge podcast – one of the Web’s longest running marketing podcasts – is now available in streaming form on iPhones and many Blackberry models via Stitcher Radio.

Stitcher allows users to access podcasts on their mobile devices without downloading them and creates stations that customize to users’ preferences and interests. Listeners can also stream podcasts on Stitcher’s website. “We are delighted to add podcasting veteran Albert Maruggi and his Marketing Edge podcast to the Stitcher Radio line up,” said Colin Billings, Director of User Experience at Stitcher Radio. He was interview about audio and mobile applications on a recent episode of the Marketing Edge.

“Stitcher is the combination of consumer customized information on a mobile and streamed platform,” Maruggi said. “Mediums like Stitcher Radio serve as a platform for unique and niche content as well as the mainstream media. It is another opening for audio, one of my favorite mediums because it is passive which allows organizations to reach end users, while accommodating an end-user’s busy and mobile lifestyle.”  Stitcher Radio is capitalizing on the growing number of smartphones and the inevitability of a mobile, on-demand information world.

“We are excited by how quickly smart phones are developing. In addition to supporting the iPhone and many Blackberry models, we are preparing to release a Stitcher Radio application for the Palm Pre very soon, and plan to support Android based phones later this year. As mobile phones and wireless networks become more sophisticated, Stitcher will continue to harness these improvements in order to deliver rich listening experiences, and ease users’ transition to consuming talk and audio content on mobile handsets” said Billings.

The Marketing Edge podcast, created in February of 2005, focuses on the latest in the social web, business technologies, public relations, social media and marketing. Maruggi is joined by journalists, business leaders, authors and other innovators to discuss topics spanning from Twitter to health care The Marketing Edge recently interviewed Chris Brogan, author of Trust Agents. Upcoming shows will feature Jeremiah Owyang the former Forrester analyst, Shel Israel author of Twitterville and a preview of the Health 2.0 conference.

About Provident Partners
Along with hosting and producing the Marketing Edge, Maruggi is also the founder and president of Provident Partners, a Minnesota based marketing firm which specializes in the effective use of social media, business communications, and public relations strategies. Maruggi is a frequent conference speaker on how business, organizations, and society can benefit from new technologies and communications strategies. Provident Partners also provides PR and marketing strategic consulting, execution and multimedia production.