Provident Partners news

Pioneer Press technology reporter Julio Ojeda-Zapata writes in a recent article that we’re in the midst of a “’social media’ revolution that has begun to change how civic and political groups — like the St. Paul-based team responsible for Republican convention planning — are using the Internet to publicize their causes.”

In the article, Provident Partners’ founder and president Albert Maruggi — also a former RNC press secretary — shares some of his insights on the convention organizers’ use of new Web communication methods. From the article:

“There has been a heated debate within Republican circles about social media,” [Maruggi] said. “I don’t think they jumped on it soon enough. What has worked in Republican politics has been more of a hierarchical structure.

“But little by little they’re starting to realize that this is about your own volunteers embracing your own brand,” he added. “You don’t worry too much that someone will get the talking points wrong. You want to see energy.”

Read the full article here.