On Wednesday, March 18, the Minnesota Interactive Marketing Association will host a panel discussion titled “The New Deal: Recession-Era Marketing adn the Rise of Social Media.” MIMA’s own description says attendees will leave with:
Real-life examples
Links to smart resources
Advice about how to structure and maintain a community team inside a marketing organization
Tips on how to illuminate the c-suite and collaborate with outside partners
Provident Partners’ own Albert Maruggi will moderate the discussion that will take place among a panel of impressive speakers:
Paula Berg: manager of emerging media at Southwest Airlines
Rick Mahn: social media architect
Connie Bensen: community strategist at Techrigy
Gary Koelling: creative director and founder of BlueShirt Nation at Best Buy Inc.
Is Twitter, the short-message social networking tool, just the next Web fad or is it a useful tool for business-minded communication?
A recent article from Black Enterprise magazine addresses the issue, and Albert Maruggi offers some tips for businesses looking to get started with putting Twitter to good use.
One particular tip that stands out: “Make certain you can give a few minutes every day to monitoring messages and sharing information.” Indeed, just like any other people-driven social media forum, Twitter is not something you can set up and leave on autopilot. You get what you give. You reap what you sew. Etc.
Provident Partners’ own Albert Maruggi is also a SNCR senior fellow, and he’s delivering one of the presentations at the symposium. He’ll be joined by SNCR fellows Emily Metzgar and Michael Adolph to discuss “Analyzing Social Media in the 2008 Presidential Election.”
For more info, please visit SNCR.org. We hope to see you in Cambridge!
Upsize Magazine is hosting two events — same subject, but two different dates to choose from — with Albert Maruggi, who will discuss how social media is bringing a different perspective to the worlds of marketing, PR and business communication. The event description says:
To see the dramatic changes in marketing, you need a different view. … Integrating blogs, video, audio and social media is getting hard-core results for midsized and small companies that break the status quo and leapfrog the competition.
Highlighted themes from the session agenda:
Social networks in your sales process — a cold-call killer
Provident Partners’ Albert Maruggi, who, once upon a time, served as the press secretary for the Republican National Committee, has written an article for Media Bullseye about how the McCain and Obama campaigns are using social media in the run-up to the November election. Media Bullseye provides media, public relations, and marketing professionals with news and commentary about the modern communications landscape.
A taste of the article:
Republicans have always prided themselves on organization, game plan and execution, similar to a well-run football team. There are set plays, and everyone knows where they are supposed to be - improvisation accepted only if the play breaks down. The Democratic Party brand includes activism and individualism, more like a basketball team. In general there is a plan, but for the most part, basketball is a reaction to the flow of the individual with the ball.
Today, in many respects, the pace and format of how Republicans and Democrats use social media tools is a reflection of their organizational cultures. You can see this in the general presentation of the candidates’ and political parties’ home pages.
You can read the full article here. Also, if you want to chat about how your organization can use social media to mobilize a community and reach new people — or if you just want to talk politics — give us a call. 651-695-0174.
Provident Partners’ president Albert Maruggi will take part in another upcoming event put on by the St. Paul Chamber of Commerce. Health and Human Services Day, taking place Aug. 14 at United Hospital in St. Paul, gives members of the chamber’s Leadership Saint Paul program an opportunity to learn how:
major local hospitals do — and don’t — work together
health and human services organizations operate and are funded
social media tools affect health care providers and consumers
That last item — social media’s impact on health care — will be a presentation from Albert. His discussion will cover how and where consumers are getting their information, how are health care organizations responding to or “fighting back” against outspoken consumers, as well as the issue of whether physicians are now expected to do public relations.
Leadership Saint Paul is a community leadership program that challenges, engages and prepares emerging and existing leaders to strengthen the Saint Paul/East Metro area. One aspect of the program includes day-long sessions focusing on significant challenges facing the region, such as community effectiveness, education, health care, regional economic development and criminal justice. Each program day strives to enlighten, inspire and transform participants by exposing them to a vast array of perspectives, resources and mentors.
If you have any questions about the program, please contact Beth Albrecht at 651-265-2767 or elizabeth@saintpaulchamber.com.
This past spring, Provident Partners’ PR manager Mike Keliher reported on a couple of key sessions from the Society for New Communications Research’s New Communication Forum: a panel presentation called “Exploring the ROI of online press releases” and a debate/discussion with Todd Defren and Maggie Fox called “Perspectives on the social media press release.”
The report was initially published by Media Bullseye in April, and today the Summer 2008 print edition of Media Bullseye magazine arrived in the mail. Mike’s article is on page 12. It’s a good read for anyone looking to start exploring the concept of distributing news and information online or for folks interested in significant trends in the space.
In a Sunday article on how businesses can tap into social media, the York Daily Record talks to Albert Maruggi, president of Provident Partners and senior fellow at the Society for New Communications Research.
From the article’s intro:
If a few years ago someone had asked me what a “tweet” was, I would have told them it was the sound a bird makes.
Only more recently would I have said a tweet is a posting on Twitter.
Twitter?
What the heck is that?
Unless you are really tapped into the newest methods of social media and technology, Twitter is most likely something new to you.
So consider this your Twitter tutorial.
The article goes on to offer just that — a good tutorial for Twitter beginners. Maruggi’s contibutions include some insights on which types of businesses “absolutley” should look into Twitter and how they can get started.
Provident Partners founder and president Albert Maruggi will lead a general session on “New Media and the Impact on Consumers” at the Minnesota Hospital Association Trustees Conference (PDF). The conference attendees are members of boards of directors of hospitals across Minnesota and the Dakotas.
Maruggi’s presention, on the first day of the conference, July 11, will focus on how social media is being driven by concerns over health care costs, performance outcomes and increased transparency in the health care profession. The official session description:
New and powerful communication tools are entering quickly into the health-care arena. Podcasts, video and blogs are used for telling stories and providing information for both professionals and consumers alike. What are the emerging trends that you need to be aware of? How will these trends impact or beneft your facility? Maruggi, in his presentation, will provide you with information on the latest trends, an understanding of how to use the Internet to your beneft, and show several examples of health-care organizations utilizing these tools. You won’t want to miss this enlightening program.
Pioneer Presstechnology reporter Julio Ojeda-Zapata writes in a recent article that we’re in the midst of a “’social media’ revolution that has begun to change how civic and political groups — like the St. Paul-based team responsible for Republican convention planning — are using the Internet to publicize their causes.”
In the article, Provident Partners’ founder and president Albert Maruggi — also a former RNC press secretary — shares some of his insights on the convention organizers’ use of new Web communication methods. From the article:
“There has been a heated debate within Republican circles about social media,” [Maruggi] said. “I don’t think they jumped on it soon enough. What has worked in Republican politics has been more of a hierarchical structure.
“But little by little they’re starting to realize that this is about your own volunteers embracing your own brand,” he added. “You don’t worry too much that someone will get the talking points wrong. You want to see energy.”
Albert Maruggi
On Wednesday, March 18, the Minnesota Interactive Marketing Association will host a panel discussion titled “The New Deal: Recession-Era Marketing adn the Rise of Social Media.” MIMA’s own description says attendees will leave with:
Is Twitter, the short-message social networking tool, just the next Web fad or is it a useful tool for business-minded communication?
The 
Upsize Magazine is hosting two events — same subject, but two different dates to choose from — with Albert Maruggi, who will discuss how 
Provident Partners’ Albert Maruggi, who, once upon a time, served as the press secretary for the Republican National Committee, has written an 
Provident Partners’ president Albert Maruggi will take part in another upcoming event put on by the 
In a Sunday article on how businesses can 
Provident Partners founder and president Albert Maruggi will lead a general session on “New Media and the Impact on Consumers” at the 
Pioneer Press
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