Provident Partners news

Late last week, the Minnesota chapter of the Public Relations Society of America hosted an event at which the topic of the was Twitter. Julio Ojeda-Zapata, technology columnist at the St. Paul Pioneer Press, was the big-time guest, invited to speak to PRSA folks about his new book, “Twitter Means Business.”

Julio also took a few minutes to do a video interview about his book, some good folks to follow on Twitter, and tips for pitching him and other reporters via Twitter. That interview is embedded below and found here on YouTube. 

Of course, this is exciting for us because both Albert Maruggi and Mike Keliher, and a client of ours, make appearances in Julio’s book. For more from Julio, check out this installment of the Marketing Edge podcast in which he talks more about Twitter for business with Albert.

“Twitter Means Business,” a new book written by Julio Ojeda-Zapata, technology columnist for the St. Paul Pioneer Press, is now shipping — just in time for the holidays!

The Pioneer Press ran a preview of the new book over this past weekend. From that article:

“Twitter might seem like the last place on the Internet any self-respecting company would want to do business,” the author writes. “It can be a trivial and childish realm, filled with blather about bodily functions, pet excrement and what users had for breakfast, lunch or dinner.

“Yet…the companies come. The reason: Twitter is on fire. Its users are a remarkably vocal, energetic crowd. More and more businesses want this energy to rub off on them, and seek to generate some fireworks of their own as they discover their inner tweeters.”

We at Provident Partners have been eagerly awaiting this new book, as we were lucky enough to play a part in its creation. Albert Maruggi and Mike Keliher both appear in the book, as does one of our Twittering clients, Mark Palony of SoftBrands. Albert also wrote the book’s afterword, in which he explains how Twitter “taps human needs — the desire we have as part of a humanity to connect, to be curious, to seek recognition, to be part of something, and to share.”

For a deeper look (listen, actually) into the book, check out this podcast interview Albert did with Julio a few weeks ago. And of course, buy the book!